Visual Concept & Merchandise Design: Dzel Fernando
SRVNT Creative Network was commissioned to craft a captivating visual identity and merchandise collection for Dzel Fernando, a car perfume dispenser brand, in collaboration with Siapchye Motorsports. Drawing inspiration from the vibrant world of 1980s motorsports, the design concept pays homage to the iconic racing liveries of legends like Martini and Gulf Racing. The challenge was to extend the product experience beyond just the car perfume as a product.
A Retro-Inspired Vision
The design philosophy embraced the spirit of the era, infusing a sense of nostalgia and adventure into the brand's aesthetic. The distinctive color palettes and patterns associated with these legendary racing teams were meticulously reimagined, adapting them to suit the modern context of car perfume dispensers with a twist.
Merchandise for Every Enthusiast
The design extended beyond the dispensers themselves, encompassing a diverse range of merchandise to cater to every car enthusiast. From stylish apparel featuring the retro-inspired liveries to sleek accessories adorned with the brand's signature patterns, the collection offered a comprehensive range of options.
A Legacy of Design and Innovation
The Dzel Fernando merchandise collection stands as a testament to the power of design to evoke nostalgia and celebrate the spirit of a bygone era. It serves as a reminder of the enduring legacy of iconic racing teams and their impact on automotive culture.
