Lemari Industries: Logo, Visual Identity & Merchandise Design
Lemari Industries - A Closet Full of Ideas
Lemari Industries is a small event company in Kuala Lumpur that helps its clients realize their ideas into meaningful experiences. The company's name, Lemari, comes from the Malay word "almari," which means "cupboard." The cupboard represents a place where ideas are stored and nurtured.
SRVNT Creative Network was approached by Lemari Industries to help them improve their reach through branding and visibility.
The process began by understanding Lemari Industries' target audience and their needs. We then engineered a visual identity system that would help them stand out from the competition and attract more clients.
The key elements of the visual identity system were:
- A new logo that was modern, bold, and confident, yet also reflected the company's passion for creating unforgettable events. The logo uses simple, clean, and bold typography, and the shapes and blocks resemble building blocks, almost like play blocks, to represent the building and nurturing of ideas.
- A consistent use of colors, fonts, and imagery throughout the company's marketing materials, red and black.
- A line of corporate merchandise that would help to further reinforce the company's visual identity.
Below is the visual identity system for Lemari Industries engineered by SRVNT Creative Network.
Logo, visual identity and corporate merchandise for an event company, Lemari Industries.
