TUFF: The United Football Family - Visual Identity System & Merchandise Design
Project Scope
Commissioned by TUFF - The United Football Family, a non-profit grassroots social football club, this project involved developing a comprehensive visual identity system and designing a range of merchandise to enhance the club's brand image and foster a strong sense of community.
The challenge lay in developing a visual language that effectively communicated the core values of TUFF: teamwork, sportsmanship, community, and fun. The merchandise needed to appeal to both children and their parents, while also reflecting the club's unique personality and values.
The challenge lay in developing a visual language that effectively communicated the core values of TUFF: teamwork, sportsmanship, community, and fun. The merchandise needed to appeal to both children and their parents, while also reflecting the club's unique personality and values.
Developing a TUFF merchandise line that was both aesthetically pleasing and commercially viable.
